The world’s most popular YouTuber by subscriber count, PewDiePie, has signed an exclusive partnership deal with the crypto-powered DLive streaming platform, according to reports emerging this week.
The Swedish YouTube star, real name Felix Kjellberg, confirmed he had reached an agreement with the platform to live stream content across their network.
DLive is powered by blockchain, the same technology behind cryptocurrencies like bitcoin. The platform is already redefining systems across a number of industries including content distribution.
PewDiePie’s YouTube channel has over 93.7 million subscribers, with his latest video securing over 4 million views on launch day. DLive therefore views PewDiePie latest partnership as a major coup for the company. In the process, further positioning DLive as the world’s leading blockchain live streaming platform.
From April 14, PewDiePie will run one live stream a week on the Lino blockchain platform. PewDiePie said he will also personally donate $50,000 to up to 100 content creators on the platform.
Content creators and viewers on the platform can earn Lino points for using the platform. Furthermore, DLive charges no commissions or fees to content creators. The Lino points are tokenized and issued on the blockchain. Thus ensuring an immutable, accurate record of points balances that creators and viewers alike can use on the platform.
Wilson Wei, co-founder at DLive, said the model encourages cooperation between creators, rather than competition.
“DLive is a place where instead of competing against each other, it benefits creators to support one another. With no platform cuts, we incentivize everyone to create the highest quality content for viewers.”
In a statement, PewDiePie said he was looking forward to working with DLive.
“I’m excited to start live streaming again regularly! DLive is great for me because I’m treated like a real partner, just like all of the other streamers on DLive’s unique platform.”
The company behind the crypto-powered DLive raised some $20 million in VC funding early last year to fuel its mission of creating ‘YouTube on the blockchain’. The partnership with PewDiePie brings crucial visibility to the emerging platform, at a time when the firm is looking to reach out to a mainstream global audience.