NBA star Stephen Curry has become the first celebrity to be immortalized as a CryptoKitty, according to confirmed reports emerging from the startup this week.
Golden State Warriors point guard Curry, regarded by some as the best shooter in the history of the NBA, is to launch the first celebrity-backed CryptoKitty, in what the startup hopes will be the first of many of these type of deals.
Announced by Caty Tedman, head of partnerships at CryptoKitty, the deal is part of a wider effort at the firm to include celebrity endorsed tokens, as well as branded tokens, as the app expands its offering.
“We are launching a series of Steph Curry CryptoKitties, so there will be three exclusive Steph Curry CryptoKitties which will be representative of his personalities…The first will be sold by him, and it’ll be up to him whether he wants to sell the other two.”
CryptoKitties were created by the team at Vancouver-based Axiom Zen, before being spun off into a company in its own right. They create digital cats which can be bred, raised and traded on the ethereum blockchain.
Rather than a cryptocurrency in their own right, CryptoKitties rely on smart contracts on the ethereum blockchain, and harness the unique properties of blockchain technology in creating the first major example of cryptocurrency collectibles.
“In a lot of ways CryptoKitties is a stepping stone into the space. It’s a great place to test IP in the space.”
The deal was initiated by Moji, Curry’s emoji development firm, and comes as part of a series of wider merchandising efforts from the NBA legend.
Bryce Bladon, co-founder of CryptoKitties, said the concept was far from an “off-the-cuff” idea, suggesting the concept was formulated with fans in mind.
“Introducing CryptoKitties, and by extension blockchain technology to other audiences and showcasing crypto outside of currency, that’s our primary motivation.”
“Part of why we’re doing is this very much in line with why we want CryptoKitties in the first place – we’ve got an actual opportunity to innovate and the past few months we’ve been hiring new talent and … What makes it exciting is those moments, official endorsements and being partnered with something, to have an actual example of what that’ll look like on the blockchain.”