Year by year, Bitcoin gambling proves it is rightful of a larger share of the iGaming sector. Bitcoin casinos are on a mission to upgrade their services, while more real-money online casinos are embracing Bitcoin payments. But there seems to be something lacking that actively slows down the growth of some Bitcoin casinos. More often than not, these are the same-old mistakes that most online gambling brands commit.
For the leading Bitcoin casinos today, breezing through the niche market may already be all too easy. But the same cannot be said about the new and struggling ones. This is the reason new Bitcoin casinos should avoid falling victim to these two common traps in the online gambling business.
Limited and static casino incentives
The words ‘limited’ and ‘static’ already signal a rather monotonous casino experience that also restricts the level of happiness from blasting through the roof. In fact, these two are a big no-no in online casinos. When it comes it bonuses and promotions, they should be massive, exciting, and regularly updated.
A 100-percent welcome bonus may be enticing for new players, but the regular bettors will have no use for it. Therefore, it should not stop with the first deposit bonus. While some casinos may be generous by extending the welcome bonus to three more deposit bonuses upon signing up, others do not. And this is the very reason having a bevy of player incentives is essential.
Giving away hundreds of free spins has become popular as of late among the leading Bitcoin casinos. This strategy is definitely not new, but it works all the time. Who does not want to spin the reels of their favorite Bitcoin slots for free?
Another means of exciting the players is through the different weekly or monthly promotions. It can be in the form of a lottery like the 2 BTC raffle on BitCasino.io or it can be a tournament style similar to the Slot Wars promotions from BitStarz.
Of course, players absolutely enjoy the VIP rewards since these grant gifts and bonuses with special rates. Thus, the VIP program over at mBit Casino is a sure winner for the players.
Dated casino game library
Bitcoin casinos are all about fun, excitement, and winnings, and a bunch of old, poorly developed games will not exactly get the job done right. Maintaining a catalog of updated and visually appealing casino games, on the other hand, will.
This is the secret why brands like BitCasino.io, BitStarz, and mBit Casino continue to drive in more players than the rest. Not only do they have a wide range of games on board, they also continue adding new titles. This, in return, makes the gameplay and casino experience varied and dynamic.
The key pointer to note here, though, is that it all boils down to the chosen software and game content providers. SoftSwiss and CoinGaming.io are doing excellent in providing brands with turnkey solutions, with the Austria-based company more active in partnering with various game content developers.
In fact, it recently teamed up with MrSlotty and iSoftBet, enabling its partner casinos to offer these developers’ games to their customers. Operators, however, have other options, including UltraPlay or even the choice of building a casino using proprietary software—an approach that is also thriving for specialized Bitcoin betting sites.
In addition, carefully choosing the software provider is essential if the casino target specific markets. For instance, casinos that run on SoftSwiss appear to be leaning toward the younger generation of players. This is reflected with the graphics on their websites, the games they offer, and the bonuses they have in store.
These two common mistakes in Bitcoin gambling should already raise the flag for the operators, and therefore should push them to be creative with the bonuses and promotions they offer, as well as with the games they promote. In fact, on hindsight, these should also ring true for the players as they look for online casinos they bet their bitcoins on.