Hip hop legend Snoop Dogg is continuing his association with cryptocurrency, after agreeing to perform at a forthcoming Ripple event, according to reports emerging today.
The XRP Community Night event is being held as part of Blockchain Week NYC in May, which will see cryptocurrency developers, investors and enthusiasts coalesce in New York. The Ripple event will be held to celebrate the achievements of the Ripple team so far, in bringing its XRP token to market and in building out the supporting technologies.
The distributed ledger startup is also to offer 10 free tickets on Twitter to fans of their XRP token, which will now see Snoop Dogg heading the bill. The night was announced in a post earlier this week.
“As special thanks to those who are building liquidity, validating transactions, developing on the XRP Ledger, looking to xRapid as a liquidity solution and sharing the good word about XRP’s many benefits, we’re hosting a special night.”
Aside from the invite-only event, Ripple are also running two separate events in the run up to the Community Night, where tickets to the main event are up for grabs. These include a Trivia Night scheduled for tomorrow, and a ‘Make The Meme’ event, scheduled to kick off in May.
These will both be open to Twitter users, with tickets up for grabs for those that can successfully answer three questions from 4pm Pacific Time tomorrow.
The Meme event requires Twitter users to create captions for memes to be released on May 2, with results announced on May 4.
Ripple’s XRP token has particular applications in financial services, primarily as an aid to interbank settlement. An increasingly prominent cryptocurrency token, the XRP is viewed by its supporters as one of the most significant tokens for the banking sector, with a number of major financial institutions already experimenting with the technology.
The booking of Snoop Dogg has industry appeal, given his association with the technology. Snoop Dogg has been known to express opinions on cryptocurrency, including sharing announcements on Twitter in support of cryptocurrencies, related startups and ICOs.
The event marks a coming of age for Ripple and its XRP. Yet there is still significant growth potential for this cryptocurrency, should it come to be used for more efficient, cost-effective interbank transfers on an industrial scale.